The other big factor in building trust quickly is site design quality. Mint.com has one of the best graphic designers ever (Jason Putorti) – he cares about every pixel, all the fonts, all the transparencies and effects. And that shows instantly. People do make judgments of trust on appearance – in the real world and online.
Aaron Patzer
A designer knows he
A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away. Antoine de Saint-Exupery