The other big factor in building trust quickly is site design quality. Mint.com has one of the best graphic designers ever (Jason Putorti) – he cares about every pixel, all the fonts, all the transparencies and effects. And that shows instantly. People do make judgments of trust on appearance – in the real world and online.
Aaron Patzer
We discovered a person
We discovered a person in Lagos who had a fish stall, and within a single square metre she carried two children all the way to Harvard. She supported an unbelievable escape of her children into education. In that sense it was a city completed pixillated, and every pixel contained amazing stories. Rem Koolhaas