But the improvements will

But the improvements will happen faster and last longer if we can channel market forces, including innovation that’s tailored to the needs of the poorest, to complement what governments and nonprofits do. We need a system that draws in innovators and businesses in a far better way than we do today. Bill Gates

It should be said

It should be said that we are presently, and I believe unfairly, constrained from directly promoting cigarettes to the youth market…Realistically, if our Company is to survive and prosper, over the long term, we must get our share of the youth market. In my opinion, this will require new brands tailored to the youth market.
R. J. Reynolds