Insofar as the theorist

Insofar as the theorist wins, therefore, by constructing an increasingly closed and terrifying machine, to that very degree he loses, since the critical capacity of his work is thereby paralysed, and the impulses of negation and revolt, not to speak of those of social transformation, are increasingly perceived as vain and trivial in the face … Read more

Lakoff’s idea is that

Lakoff’s idea is that most of our thought is guided by underlying conceptual mappings between two domains that share some content, that overlap in the sets of their attributes. … Contrary to the assertions of Lakoff and some of the cognitive metaphor theorists, people can read through to an underlying mapping, but only when the … Read more