Television is likely to

Television is likely to do more to revolutionize politics than sound broadcasting did. Political candidates may have to adopt new techniques to benefit from visual radio: their dress, their smiles and gestures, all will be important. How they look, as well as what they say, may determine to an appreciable extent their popularity. The eyes … Read more

Even more dramatic, Alex

Even more dramatic, Alex Todorov at Princeton has shown us that judgments of political candidates’ faces in just one second predict 70 percent of U.S. Senate and gubernatorial race outcomes, and even, let’s go digital, emoticons used well in online negotiations can lead to you claim more value from that negotiation. If you use them … Read more