When persons are present

When persons are present to one another they can function not merely as physical instruments but also as communicative ones. This possibility, no less than the physical one, is fateful for everyone concerned and in every society appears to come under strict normative regulation, giving rise to a kind of communication traffic order. Erving Goffman

We know that Google

We know that Google Earth and Google Maps have had a tremendous impact on Google traffic, users, brand, adoption, and advertisers. We also know Google News, for example, which we don’t monetize, has had a tremendous impact on searches and on query quality. We know those people search more. Because we’ve measured it. Eric Schmidt