Ultimately, the dollars will
Ultimately, the dollars will have to come from television. Will it come from television tomorrow, I don’t know. Dawn Ostroff
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Ultimately, the dollars will have to come from television. Will it come from television tomorrow, I don’t know. Dawn Ostroff
The days of waking up and reading the overnight ratings are over. Dawn Ostroff
What’s interesting in scripted TV is different than what’s interesting in reality TV. Each of their departments have their development process where they package things and put together the writers and put together the producers and the different elements and develop the projects. By the time you get to a network or to a studio, … Read more
I think a lot of people are doing content well today. A lot of companies are coming into the space. It is growing faster than anything other than mobile. You can see why. You look at young people and you can see how many are consuming content on their phones. Dawn Ostroff
I feel a particular sense of responsibility when you’re taking something from the magazine directly and putting it in video. You can’t be too flat. You need to have personality. You can’t just scream out to the viewer. You need to have a fresh take on something or have a new look or have an … Read more
Listen to your inner voice. Trust your intuition. It’s important to have the courage to trust yourself. Dawn Ostroff
They are two very different people. It’s almost a modern-day ‘Odd Couple,’ if I had to characterize it, with the two of them portraying pretty close to who they are, which is why it’s a hybrid of a reality and a comedy show. Dawn Ostroff
The advertising marketplace is moving rapidly into digital videos. We know that by 2018 it is estimated that it will be a $12.2 billion business. We’ve been seeing the agencies combine their digital video spend with television spend and put it under one spend and just calling it video. The pool of money is becoming … Read more