Personally, I don’t see

Personally, I don’t see old economics and behavioural economics as opposed. It is useful to assume people are rational as a good approximation to their long term behaviour, but it would be unwise not to think how in practice their behaviour may deviate from that simplifying assumption. Evan Davis

The task of neural

The task of neural science is to explain behaviour in terms of the activities of the brain. How does the brain marshall its millions of individual nerve cells to produce behaviour, and how are these cells influenced by the environment…? The last frontier of the biological sciences – their ultimate challenge – is to understand … Read more