Deviate

Personally, I don’t see

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Personally, I don’t see old economics and behavioural economics as opposed. It is useful to assume people are rational as a good approximation to their long term behaviour, but it would be unwise not to think how in practice their behaviour may deviate from that simplifying assumption. Evan Davis

Upon the publication of

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Upon the publication of Goethe’s epic drama, the Faustian legend had reached an almost unapproachable zenith. Although many failed to appreciate, or indeed, to understand this magnum opus in its entirety, from this point onward his drama was the rule by which all other Faust adaptations were measured. Goethe had eclipsed the earlier legends and … Read more

There are two cardinal

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There are two cardinal human sins out of which all others derive, deviate, and dissipate: impatience and lassitude (or perhaps nonchalance). On account of impatience they are driven out of paradise; on account of lassitude or nonchalance they do not return. Perhaps, however, only one main sense of sin is given: impatience. On account of … Read more

Don Keough’s (CEO Coca-Cola)

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Don Keough’s (CEO Coca-Cola) 11 Rules on “HOW TO LOSE”: 1. Stop taking risks 2. Be content 3. Never deviate from what the founder did 4. Be inflexible 5. Rely totally on research and experts 6. Concentrate on competitors instead of your customers 7. Put yourself – not the customer – first 8. Solve administrative … Read more