Red Bull

When launching a product

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When launching a product called an Energy Drink and named Red Bull, a product that stimulates body and mind, it is a short step to the roots where Red Bull came from. We have been doing this for 20 years – now its called adventure sports, extreme sports, and outdoor sports. Dietrich Mateschitz

It’s the engine. They

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It’s the engine. They should have never had that. The biggest mistake people have made… I say, “people,” because it wasn’t just me alone, was not insisting Mercedes supply Red Bull an engine. Because had they supplied the same engine as they had, you would have seen good racing, you would have seen Red Bull … Read more

Let’s be realistic about

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Let’s be realistic about that. I think Mercedes when it started the engine [development] didn’t have a budget. It spent. And then lots of teams don’t and can’t. I mean Red Bull, for example, that won four world championships, didn’t know the word “budget”, and it’s a case that it hadn’t got the ability to … Read more