Try and inject into
Try and inject into every commercial you make a touch of singularity; a bird that will hook on to the consumers mind David Ogilvy
Quotes for All
Try and inject into every commercial you make a touch of singularity; a bird that will hook on to the consumers mind David Ogilvy
Many of the greatest creations of man have been inspired by the desire to make money…If Oxford undergraduates were paid for their work, I would have performed miracles of scholarship and become Regius Professor of Modern History. David Ogilvy
Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous. David Ogilvy
One half was sad because I had damaged my reputation. The other half was happy because I had damaged my reputation. David Ogilvy
Never use jargon words like ‘reconceptualize’, ‘demassification’, ‘attitudinally’, ‘judgmentally’. They are hallmarks of a pretentious ass. David Ogilvy
Political advertising ought to be stopped. It’s the only really dishonest kind of advertising that’s left. It’s totally dishonest. David Ogilvy
I once found myself conspiring with a British Cabinet Minister as to how we might persuade Her Majesty’s Treasury to cough up more money for the British Travel advertising in America. Said he, Why does any American in his senses spend his vacation in the cold damp of an English summer when he could equally … Read more
You make the best products you can, and you grow as fast as you deserve to. David Ogilvy
The line between pride in our work and neurotic obstinacy is a narrow one. We make our recommendations clear. But we do not grudge our clients the right to the final say. It is their money. David Ogilvy
Claude Hopkins.. maintained that nobody with a college education could write an advertisement addressed to the mass millions. That’s absolute poppycock. David Ogilvy