People live and work

People live and work in uninspiring environments, but look inside those rooms. Look at the painted walls and the decorations. People rebel even in the most controlled office environment in which they’re not allowed to do anything. You see the little bulletin board in front of a person’s desk with their photos, clippings, cartoons and … Read more

Most headlines are set

Most headlines are set too big to be legible in the magazines or newspaper. Never approve a layout until you have seen it pasted into the magazine or newspaper for which it was destined. If you pin up the layouts on a bulletin board and appraise them from fifteen feet, you will produce posters. David … Read more