She asked him to

She asked him to come and see her that night. He agreed, in order to get away, knowing that he was incapable of going. But that night, in his burning bed, he understood that he had to go see her, even if he were not capable. He got dressed by feel, listening in the dark … Read more

We didn’t see any

We didn’t see any statistically significant relationship between our buzz and our short-term sales…Is that the end of the story? I would say no. This is one study on a set of brands in a particular company within a certain segment of the consumer-packag ed-goods industry. It is by no means a generalized result that … Read more

The only time I

The only time I was really surprised was the reaction to the [shoot dedicated to the] BP oil [spill in 2010]. I didn’t expect it at all. It was for the August issue, perhaps one of the less relevant months, but there was so much buzz. It was picked up all over the American television, … Read more