As Einstein queried, ‘Why

As Einstein queried, ‘Why is it that I get my best ideas in the morning while I’m shaving?’ Shaving is like meditation with a sharp object. When the mind is empty and receptive, big ideas flow through every cell of our body. When we’re thinking too hard, we tense up and nothing can flow through … Read more

Big ideas come from

Big ideas come from the unconscious. This is true in art, in science, and in advertising. But your unconscious has to be well informed, or your idea will be irrelevant. Stuff your conscious mind with information, then unhook your rational thought process. You can help this process by going for a long walk, or taking … Read more