Buying Something

Despite the fact that

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Despite the fact that an Indonesian island chicken has probably had a much more natural life than one raised on a battery farm in England, people who wouldn’t think twice about buying something oven-ready become much more upset about a chicken that they’ve been on a boat with, so there is probably buried in the … Read more

I don’t know the

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I don’t know the rules of grammar… If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular. David Ogilvy