I read Norman Lock’s

I read Norman Lock’s The Boy in His Winter with delight and amazement. Styled in the vernacular of a rapidly changing America, it stays true to the themes of Mark Twain’s original: class relations, race and slavery, childhood innocence, moral hypocrisy—and, of course, the stark beauty and unforgiving nature of America’s greatest river. I finished … Read more

I don’t know the

I don’t know the rules of grammar… If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular. David Ogilvy

What’s impossible not to

What’s impossible not to notice, though – it’s all around us – is the diminution of American prose: How pedestrian it has become. Pick up any short story and listen to its voice, the tedious easy vernacular that mistakes transcription for realism. This would display an understandable pragmatism if it were a pandering to common-denominator … Read more

Writers today must navigate

Writers today must navigate the shifting verbal currents of the post-Gutenberg era. When does jargon end and a new vernacular begin? Where’s the line between neologism and hype? What’s the language of the global village? How can we keep pace with technology without getting bogged down in buzzwords? Is it possible to write about machines … Read more

Voice is the je

Voice is the je ne sais quoi of spirited writing. It separates brochures and brilliance, memo and memoir, a ship’s log and The Old Man and the Sea. The best writers stamp prose with their own distinctive personality; their timbre and tone are as recognizable as their voices on the phone. To cultivate voice, you … Read more