On the average, five
On the average, five times as many people read the headlines as read the body copy. David Ogilvy
Quotes for All
On the average, five times as many people read the headlines as read the body copy. David Ogilvy
Every advertisement should be thought of as a contribution to the complex symbol which is the brand image. David Ogilvy
What really decides consumers to buy or not to buy is the content of your advertising, not its form. David Ogilvy
On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. David Ogilvy
Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine. David Ogilvy
Don’t bunt. Aim out of the ball park. Aim for the company of immortals. David Ogilvy
The consumer isn’t a moron; she is your wife. David Ogilvy
The best ideas come as jokes. Make your thinking as funny as possible. David Ogilvy
I don’t know the rules of grammar… If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular. David Ogilvy
Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone. Pretend you are writing to each of them a letter on behalf of your client. David Ogilvy